Everything You Need to Know About Transit Ad Pricing Model

Published On
June 18, 2025
Transit advertising uses various formats like bus wraps, metro wraps, and digital displays. Pricing typically follows three models: Cost Per Mile, Cost Per View, and Cost Per Second. Campaigns usually run for at least 30 days for optimal impact.

If you're on this blog, I am assuming you're confused about the pricing model of transit advertising. Keep scrolling your screen and you will get everything you need to know about it. Typical Creative Size and Format for Transit Media Advertisements: Transit advertisements come in several sizes and formats. However, the most common of them use buses, cars, or taxis to advertise. We are listing some of the most common transit advertisement formats. And if we are not wrong, you must have seen some of them already.

1. Bus Wraps

This format covers the whole bus with a wrap, transforming them into giant moving billboards and 3-D. They are highly attractive and people can't ignore them at all.

2. Digital Displays

Digital outdoor ads use the digital screen mounted on cars, buses, and metros. These screens are capable of showing dynamic content including graphics, videos, animation, and high-quality images.

3. Interior Ads

These are standard-size posters, banners, and cards that are placed inside the buses, cars, and metro coaches.

4. Metro Coach Wraps

Like bus wraps, metro wraps cover the entire metro coach and transform it into a moving billboard.

5. Window Ads

Windows ads generally feature posters or banners stuck on the windows of buses, taxis, or cars.

Minimum Campaign Duration for Transit Advertising

Though you can run your transit media advertisements as long as you want, there are some limits on the minimum campaign. And what is that?  We will give you the answer but first, all experienced advertisers recommend to run your brand campaign for 4-6 weeks at least. 

Ad Type Minimum Duration
Static Ads 30 days to 6 weeks (Minimum)
Digital Ads 30 days (Minimum)

‍

Typical Pricing Model Used for Transit Advertising

There are 3 most common pricing models for transit advertising.

1. Cost Per Mile

A mile stands for a thousand impressions and this model costs you for every thousand impressions.

2. Cost Per View

This model costs you for how many times an ad is viewed.

3. Cost per Second

This model uses the time duration as a measurement and costs you for how long your advertisements have run.

How to Rent Transit Advertising Spaces?

Want to launch your transit advertising campaign?  You can have it easily. Just follow the steps given below.

  • Contact a transit advertising agency.
  • Fix your budget and choose a format that suits it.
  • Choose the vehicle, location, and routes to target the right demographics.
  • Select the peak hours for your chosen routes.
  • Pay the amount and get started.

Are you looking for an expert transit advertising agency? Don’t worry, we got you! Connect with Vigyapan Mart experts today.

Conclusion

The transit advertising pricing method has a slightly different approach than other outdoor advertising methods. Whereas other methods consider the estimated views, transit advertising costs you based on three different models.

  • Cost Per Mile.
  • Cost Per View.
  • Cost Per Second.

Looking for the best transit advertising deals in the market? Worry not! We got you. Connect with Vigyapan Mart today and get exciting profitable deals on your customized transit advertising campaigns.

‍