How Skrewball Whiskey Created a Multi-Sensory Bus Shelter?
The Power of a Standout Idea
Sometimes, companies need big, bold ideas to stand out. Skrewball Whiskey, famous for its peanut butter whiskey, did something unique to get everyone's attention. They created a multi-sensory bus shelter, a regular bus stop transformed into an unforgettable brand experience. This blog will explain what Skrewball did, why it mattered, and how it worked so well for their brand.
Skrewball Whiskey: A Brand That Dares to Be Different
Before we get into the bus shelter story, it helps to understand Skrewball Whiskey. Skrewball was started by husband-and-wife team Steven and Brittany Yeng, who combined Steven’s love of peanut butter with top-shelf whiskey to make something totally new. They launched their peanut butter whiskey in 2018, instantly breaking rules in the world of spirits and gaining attention for their bold, sweet, and smooth flavor. The company quickly earned awards such as Double Gold at the New York World Wine & Spirits Competition. Their flavor and originality made them popular with adventurous drinkers and those who wanted something different in their cocktails.
The Business Challenge: Getting Noticed in a Crowded Market
Flavored whiskeys are everywhere now, so Skrewball needed a way to get people talking about their brand again. Their goal was to:
- Create a memorable, engaging brand experience
- Reach people in their daily routines, not just in bars or online
- Deepen the feeling of what Skrewball stands for: being playful, bold, and unforgettable
Traditional bus stop ads are easy to ignore. Skrewball wanted something people would stop and talk about.
The Multi-Sensory Bus Shelter: Bringing the Brand to Life
So, what did Skrewball do? With the help of creative agencies NPARALLEL and Atomic Props, they transformed a regular bus shelter into an immersive brand environment using several unique features:
- A massive 10-foot-long Skrewball bottle: This was a fiberglass sculpture that looked like a real Skrewball whiskey bottle. It caught the eye of anyone walking or driving by.
- Interactive lighting: Bright, programmable lights made the bottle look like it was pouring whiskey into glowing shot glasses. The “liquid” moved with light, making everything dynamic and fun to watch.
- Custom scent technology: They added a scent machine inside the shelter so the air smelled like Skrewball’s signature peanut butter whiskey. This was a smart way to involve the sense of smell and create a memory associated with the brand.
- Bold, branded visuals: The whole shelter was wrapped in Skrewball colors and graphics, making sure no one missed the point.
All these parts worked together to touch your senses, sight, smell, and even imagination, so waiting for the bus became an unexpected brand adventure.
Why Did This Matter? The Power of Multi-Sensory Marketing
Most advertising focuses on what you see or hear. Skrewball’s bus shelter went several steps further:
- Sight: The giant bottle and glowing lights pulled people in.
- Smell: The scent made the experience real and memorable—people don’t usually expect to smell whiskey at a bus stop.
- Engagement: People couldn’t help but talk about it. Some stopped to take photos, post them online, or tell friends.
This method helps build stronger brand memories. When you use more than one sense, your brain is more likely to remember the moment. It also connects the brand to positive emotions, surprise, fun, and curiosity.
Results: More than Just a Shelter
So, did it work? Absolutely.
- Increased brand exposure: More people noticed Skrewball, even those who didn’t normally drink whiskey.
- Stronger customer engagement: By making the experience interactive, Skrewball turned ordinary people into brand fans.
- Lasting impression: The unique aroma, visuals, and sheer fun gave people something to remember, and talk about.
The shelter became more than a waiting area. It was a story, a social media moment, and a fresh reminder that Skrewball isn’t just another whiskey, it’s about being bold and different.
The Bigger Picture: Outdoor Spaces as Brand Experiences
Skrewball’s bus shelter is a great example of how brands can use ordinary urban spaces for extraordinary experiences. Other brands, like HBO and Chanel, have tried similar ideas with digital screens, AR technology, or giveaway machines. But Skrewball’s use of smell and interactivity made their campaign truly special.
Final Thoughts: Why It Worked?
- It was bold and playful, just like Skrewball’s own story.
- It involved people’s senses, not just their eyes.
- It turned a boring space into a fun memory.
For brands looking to make a big impact, Skrewball’s bus shelter proves that thinking outside the box and appealing to multiple senses can win hearts, minds, and even noses.
Conclusion
Skrewball Whiskey’s multi-sensory bus shelter shows the true power of creativity in outdoor advertising. By turning an everyday space into a bold, playful, and unforgettable brand experience, they proved that immersive ideas spark stronger connections and lasting impressions. If you want your brand to stand out in the same way, it’s time to think beyond traditional ads and adopt an immersive bus shelter advertising approach for your next campaign. Want to explore more? Book a free consultation session with Vigyapan Mart experts today and transform your campaigns into unforgettable experiences.
