Making Your Marketing Budget Work for You in India - Billboard Cost Breakdown
Billboard advertising is one of the most common forms of OOH advertising. Notably, it is considered one of the oldest and most eye-catching ways to promote your brand in India. They are huge, bright, attractive, impossible to skip, and instantly grab the attention of whoever passes by. So why don’t brands always use this only? Here’s the catch! Billboard Advertising can sometimes be highly costly. But how much? In this blog, we will break it down in simple words. Why? So you can make the best use of your marketing budget.
Why Choose Billboards for Your Brand?
- Billboards are big and hard to miss.
- They reach thousands of people every day, especially in busy places.
- They work 24/7 and show your message day and night.
- You can target specific areas, like city centers, highways, or shopping streets.
What Decides the Cost of a Billboard in India?
The cost of billboard advertising can vary a lot. Especially with the location. Here are some of the top factors that affect the billboard ad costing.
- Location: Billboards in big cities or busy areas cost more.
- Size: Bigger billboards are more expensive.
- Type: Digital or LED billboards cost more than regular flex (printed) boards.
- Visibility: Boards that are easy to see and placed at eye-catching angles cost more.
- Duration: Booking for longer periods (like 3 months) may get you a discount, but the upfront cost is higher.
Billboard Cost Table: City-wise Breakdown
Here’s a simple table showing the starting monthly costs for billboards in different Indian cities:
Note: Prices can go up to ₹10 lakhs per month for the biggest and best-placed billboards in metro cities.
Types of Billboards and Their Costs
- Standard Flex Hoardings: Most common, cheapest option.
- Backlit Billboards: Lit from behind, visible at night, cost more.
- Digital/LED Billboards: Bright, can change ads quickly, most expensive (can cost ₹1,50,000 to ₹2,00,000 per month for short slots in malls).
- Premium Locations: Near airports, malls, or highways, prices are at the higher end.
How to Get the Best Value from Your Billboard Budget?
- Choose the Right Location: High-traffic areas give your ad more views, but also cost more. You need to balance your budget with the variables and your target audiences.
- Pick the Right Size: Bigger isn’t always better. Sometimes a smaller board in a busy spot works best. This can also save you money.
- Book for Longer: Longer bookings can get you discounts.
- Go Digital for Flexibility: You can change your ad anytime with digital boards but they are pricier.
- Simple, Bold Designs: People see billboards for only a few seconds. Use big fonts and bright colors.
Measuring Billboard Success (ROI)
To know if your billboard is working, track these things:
- Impressions: How many people see your ad?
- Reach: How many different people notice your ad?
- Engagement: Do people visit your website or store after seeing the billboard?
- Conversions: How many people buy or sign up because of your ad?
- Brand Lift: Are more people talking about or remembering your brand?
Quick Facts about Billboard Advertising in India
- Costs start from ₹20,000 per month for smaller cities and boards.
- In top metros, premium billboards can cost up to ₹10 lakhs per month.
- Digital billboards in malls can cost ₹1,50,000 to ₹2,00,000 per month for short display slots.
- Billboards are best for mass exposure, event promotions, and brand launches.
- Smart planning and location choice can give you great returns on your investment.
Conclusion
Billboard advertising is a powerful tool for any business in India. But they are costly as well. However, its prices differ based on the location & traffic data. Notably, billboards are mostly cost-effective in terms of brand awareness, growth, queries, and sales. So should you choose the costliest billboard in the city? No! You need to balance, plan your budget smartly, and keep your ad highly effective. Always pick the right spot, keep your message simple, and track your results. With the right choices, they can help your brand get the true results you desire. Are you looking for an expert billboard advertising to get the best deals for your next ad campaign? Connect with Vigyapan Mart today.
