PokerBaazi Saw A Surge in Revenue by up to 22% with Metro Station Advertising
PokerBaazi is India's biggest poker gaming platform offering a variety of Poker games and tournaments for all skill levels, from casual players to regular & pro. With a wide range of games, a commitment to fair play, and a user-friendly interface, Pokerbaazi has exceeded over 3 Million active players.
PokerBaazi X Vigyapan Mart: Metro Station Advertising
The duo started working together in 2023 and aimed to utilize the Metro Stations as a PokerBaazi advertising zone. The goals were as follows:
- Brand Visibility through high-footfall metro stations.
- Established PokerBaazi’s premium and urban positioning.
Vigyapan Mart launched the first Metro Station advertising in May 2023 at Sultanpur Metro Station. The company immediately saw a surge in the daily app downloads and number of active players. Within a couple of months, PokerBaazi decided to install more Metro Station advertising next to Sultanpur Metro line. In September 2023, Vigyapan Mart rebranded Arjan Garh & Ghitorni Metro Stations. In Jan 2025, Laxmi Nagar Metro Station was added to the list.
What Types of Ads Are Being Used?
PokerBaazi wanted to reinforce its premium & urban positioning. So they needed something big enough to attract & awe all the passersby. So instead of small tiny ads, Vigyapan Mart chose to complete the transformation of Metro Stations. They took over the whole Metro Station branding, transforming the walls and capturing all the ad locations. Here are the following types of ads used for the campaign:
- Metro station branding (full takeovers): transformed the whole Metro Stations with the PokerBaazi campaign advertisements.
- Wall wraps: Covered the Metro Station walls with advertising wrappers.
- Pillar branding: Used the Metro Pillars to advertise PokerBaazi to the residents & travelers on the road.
- External hoardings: Installed PokerBaazi hoardings in Metro Stations and nearby external regions.
How Vigyapan Mart Made the PokerBaazi Campaign Unique?
Remember the goals? PokerBaazi's management targeted high footfall to establish a premium and urban positioning in the market. As planned, Vigyapan Mart took over the Sultanpur Metro Station. Moreover, Sultanpur Metro Station is in proximity to PokerBaazi HQ reinforcing its brand presence in the region. The complete Metro Station transformation ensures that the brand provides a premium feel to all travelers. Next comes ‘The Bluff’ campaign with Shahid Kapoor saying ‘Tu Poker Nahi Khelta Kya?’ at Arjan Garh Metro Station.
Talking about the design, the Vigyapan Mart creative team focused the following factors:
- Aspirational
- Modern & cool
- Bold, and
- Confidence
This gave a premium feel to the ad. Also the subtle tone with fun elements, ensuring a deeper audience engagement.
The Results
The brand took over completely at Sultanpur, Arjan Garh, Ghitorni, and Laxmi Nagar Metro Stations. This made the everyday commuters familiar with the brand, message, and logo, establishing a strong public brand recall. This strategy also helped position PokerBaazi as a premium, confident, and urban brand. Especially with Sultanpur Metro Station being closest to PokerBaazi HQ, the campaign not only ensures visibility but also reinforces the trust locally. As a result, PokerBaazi saw an approx 18-22% increase in daily app installation. Considering the industry patterns & app engagement trends, the brand has estimated a 10-15% surge in revenue during the post-campaign phase. However, the actual profit impact is still being assessed.
Note- This is approximate and based on publicly available data and internal traffic patterns.
Special Mentions
- In 2024, Varun Ganzoo, CMO & Co-Founder of PokerBaazi and Marketing director at Baazi Games stated that the brand allocates its 15-20% of revenue to marketing efforts that are nearly doubled to the previous year.
- PokerBaazi contributes to 85% of the company’s revenue.
- PokerBaazi is a top-category co-presented sponsor of Shark Tank with SonyLIV.
Conclusion
The Metro Station Advertising campaign directed by Vigyapan Mart became instrumental in establishing PokerBaazi as a premium brand in the public space, reinforcing its image as a confident, modern, and bold platform for all kinds of players, seasoned or newbies.The constant metro station advertising made people familiar with the logo, brand, and message, increasing the public recall and daily app download by up to 22%. Want to make a successful Metro Station advertising campaign for your brand? Connect with Vigyapan Mart today.
