Step-by-step Guide to Creating A Marketing or Branding Campaign
A brand is how people look at your organization. It's not just the flashy logo, attractive visuals, and big promises. It’s what your organization stands for. This is your brand. Your uniqueness separates you from the crowd and helps establish your company’s product or services among consumers.
All you need to do is run a branding/marketing campaign that shows your values, work on short-term & long-term goals, and achieve tangible results.
If you want to create a brand image for your organization or launch a product/service, this blog discusses a guide to crafting a branding/marketing campaign and the required R&D.
What is a Brand Campaign?
A brand campaign is how you present your company’s story to the audience, aiming to boost brand awareness and improve brand value in the audience’s mind. It's the method for crafting the brand’s unique narrative and public image in front of customers to recognize you as a specific organization, different from the competition.
Steps to follow to create a result-oriented marketing/branding campaign
1. Define the goals
The first step of any marketing campaign is setting a goal for the ad campaign. Try to determine what results you want to generate by the campaign. Is this brand awareness or an increase in ticket sales? It can also increase brand loyalty, introduce something new for business, and repeat patronage. Write your goals and be specific with numbers.
2. Set a budget
Now that you have set a target for your ads, it's time to determine a budget. But that doesn't only depend on your investment power. Instead, analyze the purchasing power of your target audience. It will help you to estimate a profitable return and how much you can spend while still making a profit.
3. Find the target audience
Whether you want to increase brand awareness, boost brand loyalty, or repeat sales through your ad campaigns, you must find the right customers. Create an ideal buyer persona for your ad and craft messages for these specific needs. Look for two questions-
- Who uses your product/service currently?
They can be students, housewives, professionals, fitness lovers, etc. Think about a specific group of people that would get maximum benefit from your product or services.
- Do you want to expand your reach or retarget your current consumer base?
Decide whether you want to reach new audiences or retarget the users who have previously interacted with your brand.
4. Select your advertising media
The best advertising media is the one that your target audience uses the most. Also, decide the budget and goals of the campaign to align different media with your investment.
- Do you want to boost brand awareness and sales?
Outdoor ads will boost brand awareness.
- Are you trying to achieve more footfall for a seasonal promotion?
Go for newspaper and television ads.
The best would be to select a mix of different ad media to target and retarget the customers.
5. Write a powerful copy
Now, you are ready to start brainstorming to write a powerful copy for your ad. First find out what to say to your customers based on their needs, experience, and benefits of your products. Second, decide how to say it. Choose a few words or sentences to deliver your message.
- Fewer words are more effective.
- Add a clear call to action.
- Use high-quality visuals.
6. Measure the results
Keep a keen eye on the campaign and analyze its performance while it is still going on. This might mean how many people used the coupon, clicked on the online ad, asked about the product/service, or recalled the brand. If one aspect of your ad is performing while the other is not, find out why. Do the required changes to improve the results.
At the end of the campaign, analyze whether you succeed in your goals. If yes, find out ways you can capitalize on its success. If not, search for the reasons that prevent it and how you can do better the next time.
Extra Pointers to Focus
- Set the ads & focus on real-time feedback and be ready for improvements.
- Before you choose the high-profile media ads, go for the steady foundation of the ads and focus on ad-frequency exposure.
- Consumers who are targeted with multiple media ads are more likely to purchase. Divide the total ad budget across multiple channels to ensure retargeting and lessen the risk of saturation.
- Make the ad content easy for consumers. They can't take away multiple messages and understand an abstract concept. Make it simple for the audience.
- If necessary, compare the ad's success with your competitors.
Conclusion
Want to launch an ad campaign for your new product/service? Are you looking for ways to boost brand awareness? All you need is a custom brand marketing campaign to target the right audience and create a desire to take action. In this blog, we have discussed a step-by-step guide to creating a foolproof branding/marketing campaign for your brand. Follow all the steps to launch your branding campaign or you can hire experts on your behalf.
Are you looking for an experienced and trustworthy outdoor advertising agency for your business? Connect with Vigyapan Mart today.
