Terms starting with F
Flyer
Flyers or fliers are quickly printed material to reach targeted audiences for distributing information. They are often used to promote events, products, or services. Flyers are very vibrant, and brands can use them in several fashions such as direct mail, distributing them personally, or posting them on bulletin boards. Flyers are cost-effective and easily reach local audiences, offering businesses a powerful impact on their targeted audiences. Organisations use flyers for quick spreading of information and cost-effectiveness in advertising.
Learn more →Frequency Capping
Frequency capping is a marketing technique to stop the excessive ad exposure. In this, advertisers limit the ad frequency for an individual user. This helps stop the ad fatigue caused by repetitive advertisements. Notably, an individual becomes desensitized to an ad if it is shown multiple times. This can negatively impact a brand, and reduce their engagement rate, and overall market perception. The right ad frequency is important for nurturing the audience and encouraging them to buy. However, uncontrolled exposure can result in other problems. Frequency capping helps brands optimize their ad campaigns for overall better performance.
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