Most effective types of outdoor advertising
Outdoor advertising is a traditional proven method of advertising for brands and local businesses. They offer a pleasing appeal to the audience and compel them to take action. Notably, digital ads often lack such luxury. They can be skipped or blocked by the users if they want. Whether you want to raise brand awareness or improve the sales count for your business, outdoor marketing presents you with an effective advertising strategy.
According to the Outdoor Advertising Association of America, 70% of consumers remember a billboard ad. Notably, the Indian OOH market is expected to reach $523.80m by 2025.
In this blog, we will explain the most effective Outdoor advertisements and how they can help you.
Most Effective Outdoor Advertising
1. Static Billboard or Hoarding
Billboard advertising are huge static ads fixed on huge metal or wooden structures. The static billboards are the first thing you will imagine as an OOH ad. They are huge and fixed on a structure. These hoardings or billboards are generally fixed alongside the highway or in the marketplace. These billboards are the most common OOH advertisements and profoundly, they still make an impact in today’s digital world.
Notably, 81% of adults see static billboard ads a week and 83% of them engage with the brand after that. The global static OOH ad is expected to grow up to$22.7 Billion in 2025.
2. Digital Billboard
As the name suggests, digital billboards use a digital screen to run the ads. These are dynamic in nature and offer brands more flexibility in their messages. They are quite affordable if brands want to release multiple ads altogether. Instead of a physical billboard, Digital billboards use LCD & LED screens that create more engagement, increase ad frequency and watch time. Moreover, brands can use real-time updates such as weather, sports, or a festive season to make their ads more relevant. This enhances ad efficiency by 17%.
Fun Fact- 55% of Gen-Z responds positively to digital billboard advertisements.
3. Outdoor Signs
Outdoor signage ads are simple, stylish, and share the crucial information about the brand store. They are cost-effective and direct the audience to your brand store. If you are looking for foot traffic, an outdoor sign may be what you need. They come in different shapes and structures and you can place them anywhere in the city. However, brands use them in front of their store to let people catch them instantly.
Here are some facts about Outdoor Singnages:
- The global market for outdoor signage is expected to have a CAGR of 8% for 2023-2033.
- The activities 76% of new consumers come to a store after noticing their outdoor signage.
- Redesigning outdoor signage may increase your sales by up to 10%.
4. Transit Advertisements
Transit advertisements are ads on wheels. These ads are mostly seen on buses, trains, metro trains, and taxis. They are flexible, cover more distance, and may engage with up to 30,000 audiences every day. About 38% of commuters enter a brand store on their way home. In such a scenario, transit advertisements can have an impact on the psychological decision to visit a brand store.
Transit is one of the spots where your commuters spend time on their seats. But they must go to other places so ensure that your transit ad message is short, clever, region-specific, and compelling.
5. Experiential Advertisements
Experiential Advertisements is an outdoor advertising method in which brands use creativity to attract audiences and encourage them to engage with the campaign. Experience advertisements are about collaborating with the audience in the ad. It can be anything from a show, a test drive, or a game.
It is all about brands letting people enjoy their offerings.
For example-
- Warner Bros launched a Barbie selfie generator to advertise the new movie. This selfie generator is an AI tool that can create a Barbie avatar in seconds.
- Red Bull Stratos once arranged for a skydiver to jump from 128,000 ft. This is the world's highest skydiving record.
Experience advertising lets you go creative and explore new dimensions of marketing.
Here are some common ideas for experience advertising:
A. Gorilla marketing
These are creative and unconventional tactics that brands use to engage with audiences.
B. Stunt/viral marketing campaigns
These are high-valued events or content that may go viral.
C. Flash mobs
These are quick public random performances that engage with the audience through entertainment. Notably, such events quickly disperse as well.
D. Face-to-face advertising
This is an activity of direct communication with audiences through street interview or ground survey.
6. Banners
Banners are a long piece of cloth or paper that carries a symbol or message. Banners with ad messages are called Banner ads. Banners are affordable and very effective in catching the attention. So, billboards are not the only option available when you want to target everyday commuters.
Types of Banners
There are different kinds of banner advertisements such as bridge banners, indoor banners, pole banners, and standing banners.
- Bridge banners are to appeal to travelers and get them to your offerings. They are found on national and state highways.
- Indoor banners are placed on airports, sports grounds, malls, and complexes to catch attention.
- Standing banners are one of the most affordable outdoor ad solutions for small-size businesses. You can see these banners on a pole or a stand that can be placed in a high-traffic market.
Conclusion
In this blog, we have discussed some of the most effective outdoor advertising methods and how they can bring fortune to your business. We have kept things compact to give you an overall understanding of available outdoor advertising options.
However, if you want a detailed understanding of outdoor advertisement, Read our article ‘A Complete Guide to Outdoor Advertising'.
Looking for an outdoor advertising solution to make your advertisements more engaging and result-oriented? If yes, you should consult with Vigyapan Mart outdoor advertising experts for a personalized offer and thought consultation.
