Relevance of billboards/hoarding in digital marketing world

Published On
June 18, 2025
Billboards and hoardings remain vital in digital marketing, offering high visibility, mass audience reach, and long-lasting brand exposure. They complement digital ads by boosting brand awareness, building trust, and enabling creative messaging, especially for local businesses targeting specific regions.

Surely, the world has embraced digital marketing wholeheartedly. All businesses, irrespective of size & type invest in digital advertising and strengthen their online presence.
However, this change doesn't reduce the relevance of billboards or hoardings. Billboards and hoardings are two primary methods of outdoor advertising and are most commonly used at the city centers and alongside highways. Moreover, billboards and hoardings have become complementary to digital ads and retargeting. Several factors make billboards/hoardings relevant in this digital age.
In this blog, we will discuss all of them and why using billboards can be a turning point for your business.

Types of Billboard Advertising

  • Static/Traditional billboards
  • Digital billboards.
  • Transit/mobile billboards.
  • Interactive billboards.

Factors Making Billboards/Hoardings Relevant in this Digital Age

1. Billboards/hoardings offer high visibility and constant exposure

Billboards are always placed in high-traffic areas such as highways or busy city markets. This positions them in front of thousands of commuters, residents, and travelers daily.
Digital ads are more personalized and target specific queries only. They can be blocked, skipped, and ignored but billboards provide a constant ad exposure to the consumers. More importantly, they don't share the same screen with multiple ads at the same time and ensure maximum visibility.
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2. Reach to mass audience

Unlike digital advertising, billboards don't target specific queries. They reach a mass audience and play a vital role in brand awareness. They are very effective advertising strategies for brand awareness when launching a new product.
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3. Complements digital campaigns

When digital advertising came, everyone thought it was an alternative to traditional advertising. However, that didn't happen. On the contrary, digital ads and billboards came together to complement each other. Online ads reinforce ad messages seen on billboards and retarget a consumer through their smart devices.
This coworking strategy boosts brand awareness, increases ad frequency, and ensures a lasting impact.
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4. Build trust and legitimacy

Billboards and hoardings present a larger-than-life image of a brand to the target audience. Unlike digital ads, they impact deeply in the subconscious mind of viewers, automatically signaling trust & legitimacy for a brand. This becomes very helpful when a local brand wants to establish domination in the market.
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5. Hoardings are perfect for local & regional advertising

If your business targets a specific city, region, or community, static hoardings or billboards offer unmatched local presence.
Placing the billboards in high-traffic locations relevant to your audience ensures that your message is to residents. This makes billboards ideal for businesses such as restaurants, retail stores, entertainment venues, etc.
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6. Longevity and Durability

Unlike digital ads, which are visible only for a few seconds, traditional billboards stay for weeks or months. They provide sustainable exposure to the brand over time, ensuring that the messages establish themselves in the audience's minds. The long-term visibility of billboards sticks with the audience, leading to enhanced brand awareness and recall.
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7. Billboards offer enhanced creativity

Billboards or hoardings are like a large canvas ready to be painted. They provide opportunities for brands to deliver bold, eye-catching messages that make people awe every time they pass by the ad.
Creative unconventional designs, a visual story, and a memorable experience- These things make a lasting impact in people’s minds, letting them remember the brand for days.

Conclusion

If you run a business and want people to know about it, use billboards or hoardings along with digital marketing in your campaign. The billboards target a mass audience, giving your brand maximum visibility & exposure to the audience. It ensures that people remember your brand for a long time.
This larger-than-life concept, creative freedom, and mass targeting make billboards and hoardings still relevant in the digital era. Contrary to the belief that digital ads will replace billboards, both methods have fused to create a more effective, accurate, and affordable advertising strategy.
Are you searching for a professional advertising agency for blending billboards and digital ads and have personalized guidance for execution ? Connect with Vigyapan Mart advertising agency experts today.

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