Choosing the Best Outdoor Advertising Method Based on Consumer's Journey

Outdoor advertising is a great method for increasing brand awareness and boosting sales. However, know that not all OOH advertisements serve the same purpose. This means you must understand your current requirements and then approach the right type of outdoor advertisement that will generate the best response. Yes! That's true. If you’re doing everything right and still missing the jackpot, reconsider your OOH ad type. But for that, you must understand a buyer’s journey. Why and how do people buy? Why do they choose a brand over others? But why is this important? Because it will help you choose the right OOH ads method according to your requirements. In this blog, we will discuss everything about these. Read the blog completely and don't miss to take notes!

Understanding a Customer’s Journey

A customer’s journey starts from knowing a brand and continues till they become a loyal brand customer. Obviously, no advertisements can convert 100% of their audiences.
This Is Just Impossible!! But here's the thing, you can’t guess an individual’s action but can do it for a group. That's how brands curate their strategies and predict their estimated response. Generally, a buyer's journey is divided into three stages. Study the table.

Best Outdoor Advertising Methods for Brand Awareness

Your brand needs more views for solid brand awareness and to raise demand in the market.

1. Billboard ads

Billboard ads are huge rectangular structures alongside highways or on building tops. These are nearly impossible to ignore and easily seen from a distance.

2. Hoarding ads

Hoardings are comparatively smaller than billboards and are placed in high-traffic city areas. These are also visible from a distance but mostly target the traffic roaming around in bustling areas.

3. Bus Shelter ads

Bus shelter ads are placed on the premises of a bus stand. These ads engage with people from multiple locations as bus stands to serve as roadway junctions.

4. Metro ads

Metro ads include metro train ads and metro station ads. These ads engage with metro travellers and interact with audiences within a city but from multiple locations. These are super effective in raising brand awareness because thousands of people use the metro daily.

5. Transit ads

Transit ads are ads on wheels. This outdoor advertising method uses vehicles such as buses, metro trains, autos, taxis, etc to engage with everyday commuters and travellers.

6. Street furniture ads

These are street furniture on the footpath with advertisements on it. These are big static structures that gain a lot of attention from everyone.They are great for brand awareness and obviously, people can't ignore an ad standing in front of them.

Best Outdoor Advertising Method for Consideration or Trust Building

Your target audience needs more information about the products or services to trust your brand.

1. Events and Exhibitions

Events and exhibitions are great for a live demo, on-site purchase, and generating leads. Events provide a chance to present your products or services. Consumers can use the products on-site, clear their doubts, or gather more information about products or services.

2. Guerrilla advertising

Guerrilla advertising includes a bunch of marketing strategies. However, we here focus on using a dedicated cart or vehicle for a targeted area. These vehicles or carts go to a place and welcome people to try their products or at least have information about the products or services.

3. In-store advertising

In-store advertising includes posters and banners inside the stores. These banners and posters share messages such as New Offers, New Arrivals, New Launches, Sales, or Bumper Deals to audiences. This is heavily influential when you want people to get excited and engage with your new launches or latest offers.They will come to the desk, ask about the message and there you get a lead.

4. Experience advertising

Experience advertising uses creative methods to engage with consumers such as games or challenges. These can also be a fun chit-chat moment with someone passing by.
These heavily influence the common audience as they interact with the host on personal levels. When done right, experience advertising leaves a great positive impact, leading audiences to trust the brand.

Best Outdoor Advertising Method for Increasing Sales

Your audiences are ready to buy. They are searching for a good deal to make a decision.

1. Banner ads

Banners come in different sizes and shapes. However, most commonly used banners are rectangular and are placed horizontally. You can see them in high-traffic city areas, mostly the markets.

2. Poster ads

Poster ads are small-size advertisements that interact with people very closely. They are interactive and known for quick information transfer.

3. Outdoor Sign ads

Outdoor sign ads direct audiences to a store. They are mostly used outside or near the store to guide passersby but they can be placed anywhere in the city with minimal graphics and store details such as Name, Address, Phone Number, Email, etc.

Conclusion

Understanding a customer’s journey is essential for choosing the right outdoor advertisement type. This will also help you choose the most effective format for your outcomes. In this blog, we have explained a consumer’s journey and the most effective types of outdoor advertisements that suit a brand’s best interests. Want to understand your customer's needs in-depth?
Contact Vigyapan Mart outdoor advertising experts today for all advertising & marketing solutions.

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